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Our brand

REALEST
OF SOUTHEAST

REALEST OF SOUTHEAST

Our Brand Story

Realest Way OF Life

It’s our way of life. Realest of Southeast (RSE) is an independant Bruneian brand that represents a culture familiar to some and unique to the rest. We are proud to champion a fresh new wave of creativity, while honoring the richness of old traditions. Keeping true to an identity of a generation that is so diverse and united at the same time. A community of people who don’t play by the typical rule book, and probably never will – anything can happen. 

A marriage between the east and our influences, RSE pays homage to street and hip hop culture and this translates into the designs of our clothing. Minimal yet prominent. Relatable yet unique. Thoughtful, with a dash of humor because we shouldn’t take life too seriously all the damn time. 

Never forget where you came from. Berapa kali I have to tell you?

Our Brand Story

REALEST
WAY OF LIFE

It’s our way of life. Realest of Southeast (RSE) is an independant Bruneian brand that represents a culture familiar to some and unique to the rest. We are proud to champion a fresh new wave of creativity, while honoring the richness of old traditions. Keeping true to an identity of a generation that is so diverse and united at the same time. A community of people who don’t play by the typical rule book, and probably never will – anything can happen. 

A marriage between the east and our influences, RSE pays homage to street and hip hop culture and this translates into the designs of our clothing. Minimal yet prominent. Relatable yet unique. Thoughtful, with a dash of humor because we shouldn’t take life too seriously all the damn time. 

Never forget where you came from. Berapa kali I have to tell you?

Our Brand Values

Realest
Core Identities

Realest Core Identities

Dynamic

We’re driven by unconventional design and won’t waste time beating around a bush when it comes to things we believe in.

Authentic

All about telling stories that connect people in an honest and real way

Bold

Unafraid of challenging the norms that govern us in order to offer a different perspective of how we can approach living.
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